Notes on designing, building and supporting digital products. Written from the work, not from a marketing calendar.
Practical pieces on cost, platform choice, performance, search and support. If something here raises a question about your own project, ask us directly.
01Latest articles
Most stores do not lose sales to their design. They lose them to a missing delivery date, a forced account, a slow search and a product page that answers the wrong questions.
Read E-commerce that converts: the details most stores get wrongA vague brief does not get you a cheap quote. It gets you a padded one, or a cheap one that grows. Here is what to write down so the number you are given means something.
Read How to write a brief that gets you an accurate quoteOn page SEO is not a plugin and not a dark art. It is a set of ordinary decisions about structure, content and markup, made during the build rather than after it.
Read On page SEO: the checklist we use on every buildA chatbot is not a strategy. It is a tool with a narrow and real set of strengths, and a well known set of ways to make customers angry.
Read AI chatbots for small business: what they are genuinely good atMaintenance is sold as a monthly line item and understood as insurance. It is really the difference between a site that quietly keeps working and one that fails at the worst moment.
Read What website maintenance actually covers, and why it mattersSlow sites are rarely slow for mysterious reasons. They are slow for a short list of ordinary ones, and most of them are fixable without a rebuild.
Read Why your website is slow, and what to do about itTell us what you are planning. We will reply with questions, options and an honest view of scope.
A few quick questions, then we come back to you.