Content grounding
The assistant answers from your documents, pages and catalog, with sources shown and limits set.
AI assistants
Assistants that know your business.
An assistant on your website is useful when it answers the questions people actually ask, admits what it does not know, and hands over to a person at the right moment. It is a liability when it guesses.
- From
- $299 one-off
- Channels
- Website, WhatsApp, social, in-product
- Grounded in
- Your documents, pages and catalog
- Handover
- To a human, with context
The problem
Why most chatbots annoy customers
We build assistants grounded in your own content: your pages, documents, catalog and policies. They answer in natural language, capture enquiries with the details you need, and pass anything beyond their remit to your team with the context attached. Behind them we automate the repetitive work: routing, tagging, drafting, reporting.
- They guess
A general model with no connection to your business will confidently invent prices, policies and opening hours.
- They trap people
No clear route to a human. The customer repeats themselves three times and leaves.
- They capture nothing useful
A conversation happens, nobody is told, and the lead evaporates.
- They are bolted on
The bot cannot see stock, bookings or the CRM, so every real question ends with 'please contact us'.
Our answer
How we build them
The Basic package is a guided assistant: a question flow you control that qualifies an enquiry and delivers it to your inbox, with no risk of invented answers. It is the right starting point for most small businesses.
The Standard package trains the assistant on your own content and documents so it answers in natural language, shows where an answer came from, declines what it cannot source, and hands over to a person when it should. It connects to your CRM or email and reports on what people ask.
The Professional package puts the assistant on WhatsApp and social channels, lets it take bookings and payments inside the chat, and adds workflow automation behind the scenes: routing, extraction, drafting and reporting, with ongoing tuning as the business changes. We also add AI features inside existing products: search, summaries, classification, drafting.
What is included
What youget
Conversation design
Tone, scope, the questions it asks, and the exact point where a person takes over.
Lead capture
Enquiries delivered to your inbox or CRM with the details you need to reply usefully.
Integrations
CRM, email, helpdesk, booking and payment connections as the package allows.
Analytics
What people ask, where the assistant struggled, and what to add to your content.
Tuning
Retraining and adjustment as your content, offers and questions change.
How it runs
Four steps,start to finish
Scope
What the assistant may and may not answer, which channels, which systems, what counts as a lead.
Ground
We gather and structure the content it answers from, and test it against real customer questions.
Build
Widget or channel setup, integrations, handover rules, brand styling.
Launch and tune
Go live, review transcripts, fix gaps, retrain on a schedule.
AI Assistants packages
From $299. Most clients choose Standard.
- Everything in Basic
- Trained on your own content and documents
- Answers questions in natural language
- Handover to a human when it should
- CRM or email integration
Questions
Asked before most ai assistants projects
A grounded assistant answers only from your content and says when it cannot find an answer. We set those limits deliberately and test them. The Basic guided assistant has no free-text generation at all, so it cannot invent anything.
The one that fits the job, cost and data requirements. We are not tied to a provider and we tell you what the running cost will be before you commit.
In the Professional package, yes: booking and payment happen inside the chat through your existing systems.
Conversations are stored in systems you control, retention is set to what you need, and we document what is sent to any third-party model. We will tell you plainly when a simpler, non-AI solution would serve you better.
A guided assistant can be live within a week. A grounded assistant depends on how much content there is to prepare; two to four weeks is typical.
Related services
Often pairedwith this
Tell us what people keep asking you.
A short brief, a fixed price in writing and a realistic date range. No sales call unless you ask for one.
- Free, written quote
- Reply within one working day
- No sales call unless you ask