Definition
Goals, audience, page list and the one action the site must produce, agreed in writing.
Websites
A business website has one or two things it must do: make the phone ring, fill a booking calendar, convince someone to send an enquiry. We start from that, then design and build the site around it.
The problem
Every site we deliver is designed for your content rather than squeezed into a template, built on a platform your team can run, and tuned for speed and search before launch. Prices are published, so you can see the shape of the project before you talk to us.
Templates make a plumber, a law firm and a bakery look identical. Visitors cannot tell what is different about you, so they compare on price.
The agency built it in a tool only they understand. A new opening time or a price change becomes a ticket and an invoice.
Most of your visitors arrive on a mobile connection. A page that takes five seconds to appear loses the visit you just paid for in ads.
A form with a name and a message field produces replies you cannot act on. The first email back is always a list of questions.
Our answer
We begin with a short definition stage: who the site is for, what they need to know, and what the one action is that counts as success. That becomes the sitemap and the content plan, and it decides where design effort goes.
Design is custom, drawn for your words and images. We work from a small component system so the site stays consistent as pages are added, and we design for phones first because that is where the traffic is.
The build runs on WordPress with a custom theme (no page-builder bloat), on Webflow when a marketing team wants visual control, or as a custom codebase when performance or interaction is central. Speed, accessibility and on-page SEO are part of the build checklist, not an upsell.
What is included
Goals, audience, page list and the one action the site must produce, agreed in writing.
Layouts drawn for your content, responsive across phone, tablet and desktop, with a component system.
WordPress, Webflow or custom. Clean code, no unnecessary plugins, editable by your team.
Enquiry forms that ask the questions you would ask on the phone, delivered to your inbox or CRM.
Image optimization, caching, metadata, structured data, sitemap and redirects from the old site.
A walkthrough, a short written guide, and every login handed to you.
How it runs
A call and a short questionnaire. We agree goals, pages, content sources and the measure of success.
Wireframes, then visual design for the key pages. You see the site before anything is built.
Development, CMS setup, content entry, testing on real devices and browsers.
DNS, redirects, analytics, Search Console. Then we watch the first weeks and fix what real visitors surface.
WebsiteA travel agency website on WordPress with destination pages and an enquiry form designed to collect the details a planner actually needs.
WebsiteA Webflow site for a land surveying firm, written and structured to explain a technical service in plain terms.
WebsiteA WordPress rebuild for a Montreal moving company, with a page for every service area and a quote form that produces usable enquiries.
Questions
Related services
A short brief, a fixed price in writing and a realistic date range. No sales call unless you ask for one.