Positioning
A short brief that gives the identity something to say.
Branding
An identity that holds up on every screen.
A logo is a small thing with a big job: it has to work at 16 pixels in a browser tab and at two metres on a van, in colour, in mono, next to other people's logos and alone. Most do not.
- From
- $99 one-off
- Deliverables
- Logo, palette, type, guidelines, files
- Formats
- SVG, PNG, JPG, source files
- Ownership
- Yours in full
The problem
Where identities fall apart
We design marks as systems: the logo, its spacing and sizing rules, a palette with contrast checked, type choices that work on the web, and the templates you will actually use. You get every file, in every format, and full ownership.
- It only works in one place
Designed as a single large image, it falls apart as a favicon, on a dark background or in print.
- Nobody knows the rules
Three people use three shades of blue and two fonts. The brand looks different on every channel.
- The files are missing
A JPG with a white box around it is all anyone can find. The vector original left with the designer.
- It looks like the sector
Every accountant uses navy and a serif. Every tech company uses a gradient. Recognition needs difference.
Our answer
How we approach it
We start with a short positioning conversation: who you are for, what you want to be known for, who you are next to. That gives the identity a job. Then we draw: three to five concepts, each tested at small sizes, on dark and light, and in mono before you see them.
The chosen direction becomes a system: logo and monogram, clear space and minimum sizes, a palette with web contrast checked, type choices that are free to use on the web, and guidelines short enough that people read them.
Standard and Professional packages add social templates, stationery, icon and pattern sets and brand assets for web and print, so the identity rolls out consistently from day one.
What is included
What youget
Concepts
Three to five directions, shown at real sizes and in real contexts.
Logo system
Primary mark, monogram, lockups, colour and mono versions.
Palette and type
Colours with contrast checked, web-safe type pairings, usage rules.
Guidelines
A concise document covering use, misuse, spacing and application.
Files and ownership
SVG, PNG, JPG and source files. Full rights transferred to you.
How it runs
Four steps,start to finish
Brief
Positioning, audience, competitors, where the identity will live.
Concepts
Initial directions, presented in context, with a recommendation.
Refine
Revisions on the chosen direction until it is right. Then the system around it.
Deliver
Files, guidelines, templates and a handover of everything.
Logo & Branding packages
From $99. Most clients choose Standard.
- Everything in Basic
- 5 logo concepts
- Brand guideline document
- Color palette and type choices
- Social media profile and cover set
Questions
Asked before most branding projects
Three concepts and two revision rounds in Basic, five concepts in Standard, unlimited revisions during the project in Professional. Most clients choose within the first round.
Yes, completely. Rights transfer to you on final payment, and you receive the source files so you are never dependent on us.
Yes. We look at what the current identity has earned (recognition, equity) and what it is costing, and recommend a refresh or a full rebrand accordingly.
That is usually the best time to do it: the identity and the site are designed to work together. Branding and website packages can be combined into one scoped project.
Stationery and print assets are included in the Professional package and can be added to any package.
Related services
Often pairedwith this
Tell us what the mark has to say.
A short brief, a fixed price in writing and a realistic date range. No sales call unless you ask for one.
- Free, written quote
- Reply within one working day
- No sales call unless you ask