Platform recommendation
A written comparison for your situation, with a recommendation and its trade-offs.
CMS & migration
The right CMS for the team who runs it.
A content system is chosen for the people who will use it on a Tuesday afternoon, not for the developer. We work across every major platform so the recommendation follows the site, its content, its integrations and its editors, not our preferences.
- Platforms
- WordPress, Webflow, Shopify, Squarespace, Wix, Framer, Drupal, Craft, Ghost
- Headless
- Sanity, Strapi, Contentful
- Also
- Migrations, custom content models
- From
- Website packages from $299
The problem
Common CMS problems
We build custom themes rather than stock templates, structure content so it stays consistent, and move sites between platforms with the content, media, URLs and redirects handled properly so search visibility holds.
- The wrong platform for the team
A developer-friendly system run by a marketing team, or a visual builder that cannot do the integration the business needs.
- Template lock-in
A purchased theme with every feature switched on: slow, fragile, and impossible to change without breaking something.
- Content with no structure
Every page is a blank canvas. Consistency depends on whoever edited it last.
- Migrations that lose everything
A platform move done without URL mapping or redirects. Rankings gone, links broken, nobody told.
Our answer
How we handle it
We recommend a platform with the reasons written down: who edits, what the site integrates with, how often content changes, what the budget allows, and what happens if you want to leave in three years.
Builds are custom themes with structured content models: defined page types, reusable blocks and an editing experience shaped around your content rather than a blank canvas. On WordPress that means a custom theme and custom fields, no page-builder bloat. On Webflow, components and CMS collections. On headless, a content model that can serve a site, an app and partners.
Migrations are planned as projects: content audit, URL mapping, media transfer, redirect rules, parallel running and a checked switch-over, with Search Console watched before and after.
What is included
What youget
Custom theme
Built for your design and content, not adapted from a marketplace template.
Content model
Page types, blocks and fields defined so editors stay consistent without trying.
Migration plan
Audit, URL map, redirects, media and content transfer, parallel run, switch.
Editor training
A walkthrough and a written guide for the people who will run the site.
Plugins and extensions
Custom plugins, extensions and apps when the platform needs behaviour it lacks.
How it runs
Four steps,start to finish
Assess
Content, editors, integrations, hosting and what the current platform is costing you.
Recommend
Platform choice and content model, documented with reasons.
Build or migrate
Theme build, content structure, migration with redirects and a parallel run.
Train and support
Handover to your editors, then a care plan if you want one.
Website packages
From $299. Most clients choose Standard.
- Up to 7 pages
- Custom layout and design system
- WordPress CMS so you can edit it yourself
- Contact form plus Google Maps
- On-page SEO across every page
WebsiteA Webflow marketing site for a piping products company, built with CMS collections for products and documentation.
WebsiteA Webflow site for an independent consultant, built with attention to accessibility and readable typography.
WebsiteA bilingual WordPress brand site for a Canadian potato chip maker, with product, story and where-to-buy pages.
Questions
Asked before most cms & migration projects
It depends on who edits the site, what it integrates with and how it needs to grow. WordPress when content and ownership lead, Webflow when a small team needs design control, Shopify when selling leads, headless when content serves more than one channel. We write the recommendation down with the reasons.
Not if it is done properly. We map every old URL to a new one, set up redirects, keep metadata and structured data, and watch Search Console before and after. Some movement in the first weeks is normal; losses come from skipped steps.
Yes. They are the right choice for some sites, and we build on them and move sites to and from them.
Often. We start with a technical review of the theme, plugins, hosting and performance, and recommend a repair plan if the foundations are sound.
A content system (Sanity, Strapi, Contentful) that stores structured content and serves it through an API to a separate front end. Useful when the same content has to appear on a website, an app and partner channels.
Related services
Often pairedwith this
Tell us what the site runs on today.
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