Research and tasks
User conversations, analytics review and a task map that drives every decision.
UI/UX
Designed for the task, tested before the build.
Good interface design is mostly decisions about what to leave out, what order things go in, and what happens when something goes wrong. The visual polish comes last and is the easy part.
- Covers
- Websites, web apps, mobile, SaaS
- Tools
- Figma, prototypes, design tokens
- Pricing
- Scoped per project or inside a build package
- Handover
- Specs and components ready for engineering
The problem
What bad UX costs
We design websites, web applications and mobile products from the user's task backwards: flows, information architecture, wireframes, interface design, clickable prototypes, and the design systems that keep a product consistent as it grows. Everything is drawn to be built, because the same studio builds it.
- Users cannot find the thing
Navigation built around the org chart instead of what people came to do.
- Every screen is designed alone
No system, so each new page invents its own buttons, spacing and patterns.
- The prototype lied
Design that looks finished with fake data, then struggles with real names, real lengths and real errors.
- Mobile is an afterthought
Desktop layouts shrunk down, with tap targets nobody can hit.
Our answer
What we do
Research first, lightly: a few conversations with real users, a look at analytics and support tickets, a map of the tasks that matter. Then structure: information architecture and user flows that make the main task short.
Wireframes to settle layout and hierarchy before anyone argues about colour. Then interface design as a system: components, states, spacing and type as tokens shared between Figma and code, so the product stays consistent after we leave.
Clickable prototypes are tested with real people before development, which is the cheapest moment to be wrong. Handover is specs, components and a conversation with the engineers, who are usually us.
What is included
What youget
Flows and architecture
User journeys and information architecture for the whole product.
Wireframes
Low-fidelity layouts for every screen and state, including the empty and error states.
Interface design
High-fidelity design as a component system with accessibility checked.
Prototype and test
A clickable prototype tested with real users, with findings fed back into the design.
Design system
Tokens, components and documentation shared with engineering.
How it runs
Four steps,start to finish
Understand
Users, tasks, constraints, existing data. A short research phase sized to the project.
Structure
Flows, architecture and wireframes, reviewed with you screen by screen.
Design
Interface design as a system, with every state drawn.
Test and hand over
Prototype testing, refinements, then specs and components for the build.
Questions
Asked before most ui/ux projects
Yes. We take on design-only work and hand over to your engineers with specs, components and a walkthrough. Most clients find it simpler to have us build it too.
It is scoped per project, because a six-screen booking flow and a forty-screen admin product are different jobs. Inside our website and application packages, design is included.
Yes, lightly and early. A handful of sessions with a clickable prototype finds most of the problems at the point where they are cheapest to fix.
Yes. We start with what the analytics and support tickets say people struggle with, then redesign the flows that matter most rather than everything at once.
Contrast, focus states, keyboard navigation, readable sizes and sensible tap targets are part of the design, guided by WCAG. Accessible products are better products.
Related services
Often pairedwith this
Tell us what people struggle to do.
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